パルコ　「でっぱるわ」　Parco advertisement

This is an advertisement for the fashion building Parco. The art design was done by the graphic designer Motoko Naruse. She was born in Tokyo in 1947 and went to the Jyoshi Bijyutsu College or Girls Art College in 1970. And joined Eiko Ishioka's design office in the same year. Ten years later in 1980 she established her own design firm, Naruse Motoko Design Office.　She taught at her school in 2003 and retired in 2004.

This piece is actually a photograph of Mt. Fuji except that the entire mountain is red which it makes it hard to tell that Japan's highest mountain is in this work.　However Mt. Fuji serves as more of a background for the text, which is a poem written by copywriter, essayist, and poet Shigesato Itoi. The poem refers to Mt. Fuji and is questioning when did the mountain that nobody made grown out of the ground and that Parco like Mt. Fuji will continue to grow and stick out. This shows Parco's fearlessness when it comes to style. They are trying to express that Parco style is not afraid to be different from others and they enjoy standing out.