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Imabari towel logo

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It was created as part of the Imabari Towel branding project. He replaced the original value of Imabari towels with the concept of safety, security, and high quality. The three colors used in the logo, red, blue, and white, symbolize the rich nature of the sun, sea, sky, and water, which support the quality of Imabari towels and the white towel.

Imabari towel logo
Source: kashiwasato.com