Pepsi-Cola advertisement
Black and white ad promoting Pepsi-Cola as a drink to cool you off and make it easier to get work done. There are three figures, two men drinking Pepsi while discussing/working at a desk with a woman in the background who appears to be using a typewriter. Underneath these figures and the scene in which they are set, is a slogan, logo, price, bottle illustration and more persuasive information about the drink. There is a thin black frame encapsulating the imagery in text, except for the standing man and desk which go beyond the frame. The use of black imagery and text on white creates an eye-catching, bold contrast to enhance the effectiveness of the advertisement.
Pepsi Advertisement