2012 “Think Simple” Book Cover

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This book cover was designed by Isao Mitobe and published in 2012. As the book title has the word, "simple", the book cover is simple too. It reminds me of Muji (無印良品) with its simple design. The size of characters are big at the top and become small as they go to the bottom. I think that the difference in the size of the characters gives a sense of “design”.