J&M anniversary sale  advertisement 

Johnston & Malone, an Auburn bookstore, poster advertising 20 year anniversary sale. The bookstore was founded in 1953; therefore, this is a prime example of 1970's poster design. The type and imagery is packed tightly together, but the hierarchy of elements is dominated by the bold text. The only reference to their style guide is the orange background which reflects their orange logo outside of the store. The inclusion of the founders' names in the imagery emphasizes that J&M cares about their history and their community.