Russell Athletics advertisement

This 1988 vintage print advertisement by Russell Athletics features a model in one of their color block sweatshirt with bold lettering across the chest. He is holding a lasso, with the caption indicating that he is completing a more day-to-day athletic activity. 

The page itself is organized in a manner that mimics a newspaper or magazine article. The one deviation from the norm in this composition is Russell's actual tag pasted onto the corner, which not only adds a sort of collage element to the page but also displays the brand's pride in every aspect of their designs, including the clothing tag. 

This advertisement is representative of Russell's brand identity as a durable American sports clothing brand that bridges the gap between everyday and professional athletes, old and young, and urban and rural.