Salt Lake City, Utah souvenir folder

Foldouts, or souvenir folders, look like postcards, but they open up and unfold a long series of pictures, front and back. This one is from Salt Lake City, Utah, U.S. The outside of the folder is blue. The front has white birds and bold type that says “Greetings from Salt Lake City;” “Greetings” in a bold red serif, “from” in white script, and “Salt Lake City” in a big, blocky sans-serif font. Each letter of “Salt Lake City” is a made up of a picture from inside the folder - somewhere in Salt Lake City. The back of the folder, on the right half, is where you would address and stamp the postcard. The other half says “Salt Lake City” in a light blue bold, elongated sans-serif. There is another picture of a major landmark in Salt Lake, and “Utah” written at the bottom in a bold, red sans-serif. When you open the folder, there is a description of Salt Lake City, and the accordion-folded pictures. On the front side of the accordion, each folded panel has illustrated pictures of landmarks in Salt Lake City with captions. On the back, there are 3 illustrated pictures of landmarks, each taking up 3 folded panels. The copyright on the card is 1944 by Curt Teich & Co. which is in Chicago, IL; they made a lot of these. It is made of thick, sturdy paper, but it has some signs of use along the edges and folds. This particular souvenir folder has a lot of information on the “Mormon”(wordage used on postcard) church because they founded Utah, so this would have significant cultural and religious value to those in the Church of Jesus Christ of Latter-Day Saints. It would also have cultural value to someone who were to travel to Salt Lake City, see these sights, and buy this postcard to remember their trip by, or to send to a loved one.