Tiffany & Co. Watch Advertisement

Featured in Architectural Digest’s December 1988 issue, this advertisement depicts four gold watches, two featuring stainless steel, from Tiffany & Co. along with their iconic blue box. Tiffany & Co. is an American luxury jewelry house widely known for their sterling silver and diamond pieces. Their dedication to excellence, engagement, and elegance helped secure their spot as one of the industry’s best. In this image dominant composition, one watch wraps around the lid, catching the viewer’s attention by its size, proximity to the top of the page, and its rotation. Flowing into the box, one is greeted with the other three watches that intentionally guide the eye down into Tiffany & Co.’s product description, logo, and store location details. This advertisement is a testament to Tiffany & Co.’s legacy as well as the enduring social desire for exclusivity and status.