Louis Vuitton Watch Advertisement
Date
Credits
- Louis Vuitton Founder
- Jean Larivière Photographer
Format
- Advertisement 206
Publishers
Media
- paper 1341
Techniques
- printing 434
Dimensions
Locations Made
- United States 727
Featured in Architectural Digest’s December 1988 issue, this three-page advertisement showcases a watch from Louis Vuitton that keeps local time as well as time in multiple other cities around the world. Louis Vuitton is a French luxury fashion house commonly known for their signature monogram pattern. They have maintained their elite status with their commitment to quality, rich heritage, and numerous celebrity endorsements. The first page is composed with a large close-up shot of the watch’s face in the upper middle, featuring a headline above and body copy describing the watch below. Turning the page, the viewer is greeted with a spread following the same layout, this time depicting a desert scene in Pushkar, India to illustrate the feeling of being in all places at once. This advertisement is a testament to Louis Vuitton’s legacy as well as the enduring social desire for exclusivity and status.
