New Super Mario Bros. DS cartridge

New Super Mario Bros. is a video game published by Nintendo for the DS. The cartridge is dark gray with a sticker graphic that displays similar imagery to the packaging and the actual gameplay. The game's title uses a stylized sans-serif geometric typeface with a drop shadow. A pointed yellow circle contains the word new in front of the title. The halftone illustration depicts a still from the actual game with the two main characters jumping perfectly in sync. Mario was and still is an iconic character in video game culture, and having the characters shown in such a familiar pose would guarantee that this new game was still something that this community would enjoy.