U&lc, Vol. 7 #1, March 1980

562

This work is a page from a newspaper publication called U&lc, or Upper and Lower Case. Herb Lublin launched this publication and also became the editor and art director to showcase the International Typeface Corporation's new fonts. This publication became widely popular for many years. This specific design displays the font  ITC Franklin Gothic. The text presents information about Benjamin Franklin and utilizes design elements such as having punctuation below the type baseline. 

Herb Lubalin  U&lc, Vol. 7 #1, March 1980
Herb Lubalin U&lc, Vol. 7 #1, March 1980