Shiseido Cold Cream Advertisement
Artist: Yamamoto Takeo (山本武夫)
Date: 1938
This poster is from around the 1930s when Shiseido’s chain stores began using window displays. It advertises Shiseido’s cold cream product. The Shiseido designers from this period wnated to create images of feminine beauty that anticipated the changing times. They contributed to strengthen the Shiseido image .
