In a time when histories are being removed, hidden, and made illegal to teach in schools, your support for The People’s Graphic Design Archive is more important than ever. This is your archive and survives on your support.

Shiseido Cold Cream Advertisement

10

Artist: Yamamoto Takeo (山本武夫)

Date: 1938

This poster is from around the 1930s when Shiseido’s chain stores began using window displays. It advertises Shiseido’s cold cream product. The Shiseido designers from this period wnated to create images of feminine beauty that anticipated the changing times. They contributed to strengthen the Shiseido image .