THE FUJINGAHO A MONTHLY OF THE LADIES JOURNAL, FUJIN-GAHO-SHA.
This ad is from the Fujingaho magazine selling Shiseido’s beauty products. This design focuses on Shiseido’s vast archives, focusing on the marketing of concepts of modern beauty from the 1920s when wartime exigencies eventually curtailed the promotion of an international aesthetic of worldly chic. The design style of color blocking and becoming more simple is a reflection of the design influence of Bauhaus and modernism influencing the fashion and beauty industries in Asia.
Shiseido’s beauty products in the THE FUJINGAHO A MONTHLY OF THE LADIES JOURNAL, FUJIN-GAHO-SHA.