In a time when histories are being removed, hidden, and made illegal to teach in schools, your support for The People’s Graphic Design Archive is more important than ever. This is your archive and survives on your support.

Banana Republic Logo (1978-1983)

1

This image shows the original logo for Banana Republic. It is a stark contrast from what the current brand markets themselves as. Originally, this branch of Gap Inc. was created to be for “expedition-ready clothing and accessories” but was rebranded in 1983 to achieve a more upscale image.