IBM logo design 

The development of the IBM logo is illustrated by a case study on The Design Love, which highlights the strategic considerations that motivate logo design and are related to common law ideas. The redesign of the IBM logo, attributed to designers such as Paul Rand, shows a move toward worldwide appeal, digital relevance, and simplicity. The story highlights the value of flexibility and forward thinking in producing lasting symbols, reflecting shifts in IBM's commercial focus as well as larger trends in branding and logo design.