Vladimir Peric, a multimedia artist born in Zemun, Serbia in 1962, pursued his education in Graphic Design and Photography at the University of Applied Arts in Belgrade. During the period between 1986 and 1996, he conducted various exhibitions under the pseudonym Talent. Later, from 1996 to 2006, he showcased his work as part of the art collective Talent Factory. Subsequently, starting in 2006, he began curating the Children's Museum in Belgrade.
In the field of graphic design, Peric's notable contribution is the FeO2 font, as featured in the Icons of Graphic Design book by Steven Heller and Mirko Ilic. This distinctive font was crafted from discarded materials that Peric meticulously collected over an extended period, spanning from 1990 to 2001. Each letter in the FeO2 font is unique, shaped by acident or deformed through the natural passage of time. Peric deliberately refrained from altering the objects, except for meticulously cleaning them of organic deposits and dirt.
The FeO2 font is made of various iterations for each letter, with the overarching goal of composing extensive texts without repeating the same shape. Peric’s artistic practice is a profound reflection on the mass production of artifacts and their subsequent rapid disposal and neglect.
During a visit to Belgrade, David Carson encountered Vladimir Peric and was impressed by the FeO2 font. As a result, Carson decided to incorporate the font into the design of the Domus cover he was working on at the time, specifically the 795th edition.
Peric's artistic approach, characterized by a tactile and ready-made methodology, draws parallels with Karel Martens experiments. Both Peric and Martens employ physical objects to create unique compositions, experimenting with overlays and transitioning from the three-dimensional physical world to the two-dimensional graphical dimension.
