現代の父親にとって「父権」とは? 父親自身に聞く What Does Fatherhood Mean to Modern Fathers? We Ask the Fathers Themselves.

This is an advertisement for Fuji Xerox, now Fujifilm Business Innovation Corporation which is a company that specializes in xerographic and document-related products and services. This advert uses the stereotypically masculine symbol of a mustache to convey the companies' ability to cater their products and services to any specific demographics  make it clear in this advert their message is one speaking to the male public, specifically father's.  It also gives a unique shape and playfulness to the image. The usage of bar graph designs in various colors and shapes such as hearts and lightening bolts creates the illusion of a modern day city scape while also giving insight into the unique ways in which statical research can be displayed in interesting and youthful ways. The usage of bright colors and large and small typefaces catches the eye and gives a youthful appeal while still remaining clean and professional, showing off the flexibility and adaptability of the companies product as well as highlighting Katsuichi Ito's unique ability to blend stylization and fun with professional and sleek looking advertising.