“Calpis: Delicious Refreshing Beverage”

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This advertising poster designed by Hisui Sugiura, dating to 1926, advertises the soft drink Calpis as a refreshing, delicious, and nutritious drink. The poster emphasizes color schemes and deploys varying typefaces as well as only kanji and katakana as opposed to hiragana.

“Calpis: Delicious Refreshing Beverage”
Source: mainichi.jp