1960s Sainsbury’s Lemon Pie Filling Mix Packaging Design
This image is a packaging design for Sainsbury’s, a supermarket chain in the United Kingdom, Lemon Pie Filling mix in the early 1960s. This packaging design is a perfect example of Swiss style as it uses san serif fonts, grid system and asymmetric layout for its packaging and information design. As this packaging was created in the UK, it demonstrated the Swiss style design influence internationally as well as the global capitalist movement towards a neutral, objective tone for its consumers.
Sainsbury’s Lemon Pie Filling Mix Packaging Design