“Chum Mach Mit”

"Chum mach mit" by Jörg Hamburger is celebrated for its effective combination of visual elements and its ability to capture the essence of the Swiss sports culture of the 1960s. Chum mach mit" translates from Swiss German to English as "Come join us" or "Come participate." The poster was created for the Swiss Sports Federation (Schweizerischer Turnverband) and is characterized by its dynamic design, vibrant colors, and inviting message. Hamburger uses clear, sans-serif typography and a straightforward layout, reflecting the Swiss Style's emphasis on legibility and functionality. This poster demonstrates the use of grid systems through its balanced composition, with elements neatly arranged within a grid framework. This approach enhances the poster's visual coherence and readability, a hallmark of Swiss Style design.