Pepsi-Cola, American Airlines, IBM, Volkswagen logo rebranding
Date
circa 1945
Credits
- Caleb Bradham Designer
- Paul Rand 6 Designer
- Paul Rand 6 Designer
- Nikolai Borg Designer
Format
- Logo 265
These companies were inspired by Swiss design techniques to rebrand their logos into more simple, cleaner forms. The brands wanted a more internationally recognized logo that stood out from competitors. The logos became less condensed, more legible, and sans serifs were used to convey a more modern look. Many other companies were inspired by these new style techniques and incorporated them into their own logo designs, transforming society into a new era of design.
Logo redesigns for four different companies 1940-1948