Zima Print Advertisement - 1999
Date
1999
Credits
- Marcus Woolcott Art Director
- Mitsuhiko Chigira Designer
- Takahiro Fujioka Designer
Format
- Advertising 507
Locations Made
- Japan 264
Print advertisements for American alcoholic sparkling drink Zima in 1999, when it was being released in Japan. The ads' design and illustration work was done by Electric, a design team made up of Mitsuhiko Chigira and Takahiro Fujioka. The illustration work is ultra-stylized, drawing from the kawaii aesthetic while attempting to look futuristic at the same time; you can see tiny illustrations of lemons and limes, alongside spaceships and sparkles.