Bill Jones Poster “Look the Part”
Date
circa 1930
Format
- Poster 1707
Publishers
Techniques
- printing 438
Locations Made
- United Kingdom 33
- England 6
Links
The Bill Jones Posters were a series of motivational work/business posters made by British firm Parker-Holladay. They were meant to inspire the audience (white men), in work, sales by reinforcing certain values and good habits. These posters played a role in reinforcing the social constructs around business developing in the 1920's and 30's, who has the opportunities to excel in business, and what values are important for those aspirants.
These were found while researching business, work, entrepreneurship and self-help in the early 20th century and the role design played in creating and reinforcing harmful stereotypes, sexism, racism, capitalism and workaholism.
"Look The Part" Bill Jones Poster