Donate!

In a time when histories are being removed, hidden, and made illegal to teach in schools, your support for The People’s Graphic Design Archive is more important than ever. This is your archive and survives on your support.

Donate

Topics Add to Archive

Dubonnet Wine Poster Series

Added by UF x Design 850 on Feb 9th, 2024

Date

1932

Credits

A.M Cassandre Designer

Format

Poster 2401
Advertising 643

Techniques

lithography 237

Locations Made

France 83

A.M Cassandre created this series after beginning his own advertising agency in 1930. This series of posters were some of the first posters ever created with the intention to be viewed by moving vehicles. The three posters viewed while moving rapidly demonstrate the main character drinking wine. The color in the posters is more apparent as the posters progress. The bold typeface allows people passing by to read it clearly. This poster paved the way for a popular type of advertising that is frequently used today.

Tags

Collections

Dubonnet set of three wine posters — Source: www.moma.org

Dubonnet set of three wine posters