Poster “A Model is Just More Than a Pretty Face” PARCO (モデルだって顔だけじゃダメなんだ。)

Eiko Ishioka, a designer, directed a poster for PARCO, which is a famous department store in Japan. In the 1970s, PARCO actively worked on advertising activities using mass media. It was fashion propaganda with the theme of “women's independence” reflecting the historical background of the time, and it became a social phenomenon that played a role in changing women's consciousness.