Men with Golf ClubsPainting for Arrow Collar Advertisement
Date
circa 1909
Credits
- JC Leyendecker Artist
Format
- Advertising 497
Locations Made
- United States 727
- New York 365
Links
Born in Germany in 1874, JC Leyendecker studied in Paris in his early 20s and built a name for himself in Chicago before eventually settling in New York City in 1902. He became renowned for his well-known advertising illustrations depicting the “Arrow Collar Man”, as well as for his many covers of the Saturday Evening Post. In Leyendecker’s illustrations, interactions between men often took place in homosocial spaces such as all-male dormitories, clubs, haberdasheries, and gymnasiums. In this example, the men’s informal dress and posture plus the heraldic marks of Harvard and Yale in the window suggest an elite college clubhouse and seem to target the ad to college men.
Men with Golf Clubs Painting for Arrow Collar Advertisement