Commercial Camera Company Photostat Advertisement in Engineering News

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This advertisement for the Photostat machine was published in 1913 in the Engineering News publication and uses an illustration of the machine as well as text to emphasize the product as being useful to anyone for the purpose of document re-production. The lack of color ensured the advertisement was easily printable and the use of a serif typeface creates a factual and serious tone to underline the practicality of the technology. 

Printed advertisement featuring the Photostat
Printed advertisement featuring the Photostat