Peckeroni Pie

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Testing the limits of what could be mailed via USPS,  in 2012 a company was founded in Portland, Oregon around the concept of sending large, cardboard penises to addresses through US mail. Ship-a-Dick founder Chester Lindgren spent time creating many prototypes to try to figure out what exactly could be sent according to USPS regulations.³

The idea of mailing dick-shaped cardboard really caught on and created a market for itself almost immediately thanks to media exposure; the company found itself having to quickly scale up production which was a learning experience.

Through a variety of products centered around this concept including a lot of apparel and accessories spinoffs, Ship-a-Dick used a fun and playful approach to graphic design to launch a successful novelty company - and it's still around and has spawned other companies adopting the same concept. ¹

 

  1. Unknown, 2023. “Ship-a-dick launch in UK,”  Ship A Dick, https://www.shipadick.co.uk/ship-a-dick-launch-were-live-and-ready-to-ship-your-dick/.
     
  2.  Kutner, Jenny, 2015. "You can now anonymously send a "bag of dicks" to your enemies (or your friends?)," Salon.com,
    https://www.salon.com/2015/03/19/you_can_now_anonymously_send_a_bag_of_dicks_to_your_enemies_or_your_friends/.
     
  3. Unknown, 2023. “Mailpiece Design Requirements,” USPS,
    https://about.usps.com/publications/pub600/pub600_006.htm.
Peckeroni Pie
Peckeroni Pie