Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing

Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2

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Jerry Sachs1
“Award-winning complete campaigns of the west, Beckman, INC ( Los Angeles)

“Award-winning complete campaigns of the west, Beckman, INC ( Los Angeles) 2

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“Current trends in spot television: A critical examination of roots and values”

“Current trends in spot television: A critical examination of roots and values”2

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Charles H. Russell1
“The Negro Market In the West”

“The Negro Market In the West” 2

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D. Parke Gibson1
“Mathematica” board game

“Mathematica” board game4

Board Game26
Deborah Sussman16Eames Office6
“Day of the Dead” title card

“Day of the Dead” title card

Film Titles11
Deborah Sussman16Eames Office6
“Media Memos: New Techniques for Evaluating Outdoor Advertising”

“Media Memos: New Techniques for Evaluating Outdoor Advertising”2

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Dick Clark1
“Waste King’s ’Mrs. Consumer’ keeps customers happy”

“Waste King’s ’Mrs. Consumer’ keeps customers happy”2

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Maxine Cummings1
“Advertising gets in the swim”

“Advertising gets in the swim”2

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Frank Gray1
“Catalina Buys 7 National Books”

“Catalina Buys 7 National Books”2

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“Eberhard-Faber”

“Eberhard-Faber”

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“Miskit”

“Miskit”

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...the 'Norm' for Color Service

...the 'Norm' for Color Service

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“American Type Founders Co.,Inc.“

“American Type Founders Co.,Inc.“

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“Upcoming Photographer”

“Upcoming Photographer”

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Way Out West

Way Out West

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Jack Robert1
“Calendar”

“Calendar”

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Late A/D News

Late A/D News

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“Trade Talk”

“Trade Talk”

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“Letters”

“Letters”

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“TV Cuts”

“TV Cuts” 2

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“Portfolio”

“Portfolio” 2

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Peter Finch1
“Attenzione Magazine”

“Attenzione Magazine” 2

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“Profile”

“Profile” 2

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“How to improve agency-client relationships”

“How to improve agency-client relationships”2

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Nelson Gross1
“Compton Advertising, Inc.“

“Compton Advertising, Inc.“2

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“The Light Touch”

“The Light Touch”2

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“Text Type Grows to Attract Readers”

“Text Type Grows to Attract Readers” 2

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“Lloyd Ziff Gets Around”

“Lloyd Ziff Gets Around” 2

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Kurt Wilner1
“Play It As It L.A.’s”

“Play It As It L.A.’s” 2

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Alexis Gelber2
“The whiskey’s gotta be in ya when you’re bit”

“The whiskey’s gotta be in ya when you’re bit”2

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“Men”

“Men”2

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“Borderdom”

“Borderdom” 2

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Joseph Magnin Store signage

Joseph Magnin Store signage7

Signage59
Deborah Sussman16
Deborah Sussman: School Eames Mexico Europe India and The Rolling Stones 1950-1975

Deborah Sussman: School Eames Mexico Europe India and The Rolling Stones 1950-19752

Presentation6
Deborah Sussman16
Interview with Deborah Sussman and Paul Prejza

Interview with Deborah Sussman and Paul Prejza2

Audio file15
Louise Sandhaus35Deborah Sussman16
“Upcoming Illustrator”

“Upcoming Illustrator” 2

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“Next stop, Pasadena?“

“Next stop, Pasadena?“ 2

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Milton Zolotow1
“BEST”

“BEST”

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“WETA 26”

“WETA 26”

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“McCabe and Mau”

“McCabe and Mau”2

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“Calpak’s Maestro of Merchandising”

“Calpak’s Maestro of Merchandising”2

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Everett Runyon1
“Ying Yang”

“Ying Yang” 2

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“Regional News”

“Regional News” 2

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“This is one of our most important faces”

“This is one of our most important faces” 2

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“Industrial Company Adopts Contemporary Design”

“Industrial Company Adopts Contemporary Design”2

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“Regional News”

“Regional News”

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“Perspective”

“Perspective” 2

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“Hoffman Tells Its Advertising Philosophy”

“Hoffman Tells Its Advertising Philosophy”2

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“late A/D news”

“late A/D news” 2

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“Every Advertisement A Special Layout Problem”

“Every Advertisement A Special Layout Problem”2

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“Trade Talk”

“Trade Talk” 2

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“Retrospective”

“Retrospective” 2

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“Peterson and Video Cassette to share facilities”

“Peterson and Video Cassette to share facilities” 2

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“Lakewood Park Grows”

“Lakewood Park Grows”2

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“News”

“News” 2

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“Catalina Goes Caribbean”

“Catalina Goes Caribbean”2

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A Graphic Ten Year Story

A Graphic Ten Year Story2

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Cresmer and Woodward1
“Three Dimensional Pictures, Part II: Sales by Stereoscope”

“Three Dimensional Pictures, Part II: Sales by Stereoscope” 2

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“Three Dimensional Pictures Part 1: Displays—Another Look is Another Sale”

“Three Dimensional Pictures Part 1: Displays—Another Look is Another Sale” 2

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“International News”

“International News” 2

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“Their First Exhibition”

“Their First Exhibition”2

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Ruth Gerth1Ramsey Oppenheim Publications23
“Silverwoods Strikes It Funny”

“Silverwoods Strikes It Funny”2

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Ramsey Oppenheim Publication1
“prized!“

“prized!“

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